Privacy Policy
Self(ish) Privacy Policy
Last updated 18 September 2026
1. Introduction
Welcome to Self(ish). This privacy policy explains how The Selfish.co Ltd, trading as Self(ish), a limited company incorporated in England and Wales, with company number 10957680 and our registered office at 71-75 Shelton Street, London, WC2H 9JQ, (“Self(ish)”, “we”, “us”, or “our”) collects, uses, and protects your personal data. We are committed to protecting and respecting your privacy.
Please read this policy carefully.
2. Who we are and our role as data controller
Self(ish) is the data controller responsible for your personal data. We process personal data under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data Use and Access Act 2025 and other applicable UK data protection laws (together, “Data Protection Laws”).
3. Contacting us about data protection
If you have any questions about this policy or how we handle your personal data, or any request or concern, please contact us at [email protected].
4. Scope of this policy
This policy covers personal data we collect when you interact with us via our website, app, social media, email, telephone, post or in person, and sometimes from third parties (for example, publicly available sources or someone who has referred you to us). This includes personal data collected via:
▪ our website at www.theselfish.co (“website”) including our coaching and advisory services and information about The Invisible Thread (although personal data collected from research participants is addressed in the separate Invisible Thread research privacy policy);
▪ our membership platform, The Room and Self(ish) Circles, including where accessed through our website and our mobile app (“app”); and
▪ our other digital touchpoints, including social media, our Linktree page, newsletters, and our use of third party services (such as Calendly for booking coaching sessions and Tally for collecting survey responses).
The Invisible Thread
The Invisible Thread is our anonymous research project into the lived experience of professional motherhood. How we collect and handle Invisible Thread contributions is set out separately in our Invisible Thread research privacy notice, which, if you choose to participate, will be provided to you at the point you provide your contribution.
5. The personal data we collect
We collect personal data when you interact with us via the website, the app, social media, email, telephone, post or in person, and sometimes from third parties (for example, publicly available sources or someone who has referred you to us). Where we receive personal data from someone other than you, this will usually be basic contact and professional information obtained from a referrer or publicly available professional sources.
We group this data as follows:
▪ Contact and identity data: including your name, email address, phone number and any information you provide as part of your membership profile.
▪ Enquiry and coaching data: including information you provide when enquiring about, or engaging, our 1:1 coaching or advisory services, including information shared when booking an appointment.
▪ Payment data: we do not directly store your full card details. Payments are processed by our third-party payment providers. We may retain limited transaction data, such as the amount paid and date of payment.
▪ Communications data: including records of correspondence if you contact us.
▪ Technical and usage data: including your IP address, browser type, device information, and information about how you use our website, collected through cookies and similar technologies.
▪ Marketing preferences: including your preferences in relation to receiving marketing communications from us and how you have responded to our marketing communications.
6. How and why we use your personal data
We use your personal data for the following purposes:
Purpose
Lawful basis
To respond to your enquiries and provide 1:1 coaching or advisory services
Performance of a contract, or steps taken at your request prior to entering a contract
To process your membership registration and manage your account on The Room or Self(ish) Circles
Performance of a contract
To process payments – NB: Payment card details are provided directly to our payment provider and we do not receive or store your full card details
Performance of a contract
To send you marketing communications (where you have opted in)
Consent
To operate and improve our website, and to understand how visitors use it
Legitimate interests (improving our services), and consent for non-essential cookies
To comply with our legal and regulatory obligations (for example, tax and accounting records)
Legal obligation
To protect the safety and wellbeing of participants in Self(ish) Circles
Legitimate interests
7. Cookies and similar technologies
We use cookies and similar technologies to make the website and app work, understand how they are used and support our marketing activities, as further described in our Cookie Policy.
8. Who we share your personal data with
We use a number of trusted third-party service providers and platforms to help us operate our business and provide our services. Depending on the service and the processing involved, these providers may process personal data on our behalf or for their own purposes. Our principal providers include:
Provider
What we use them for
ShowIt
Hosting and operating our website.
Usercentrics (CookieBot)
Managing cookie consent and recording visitors’ cookie preferences.
Linktree
Providing our central links page, which directs visitors to our website, booking services and social media channels.
Calendly
Scheduling and managing 1:1 coaching and other appointments.
Stripe
Processing payments for coaching and advisory services and, where applicable, membership subscriptions.
Kajabi
Hosting and operating our membership platform, including The Room and Self(ish) Circles, our app, membership accounts and subscriptions. Managing and distributing our newsletter and managing our newsletter subscriber list.
Tally
Collecting information submitted through online forms.
Zapier
Automating the transfer of information between systems we use, for example between our website and Kajabi.
Airtable
Storing and analysing The Invisible Thread information
Substack
Managing and distributing our newsletter and managing our newsletter subscriber list.
Google Analytics
Helping us understand how visitors use our website and measure website performance
Microsoft 365 for Business / Outlook
Providing business email, document creation, storage and other business productivity services.
We require our third-party providers to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal data to third parties.
We may also share your personal data with our professional advisers, regulators, or law enforcement agencies where required by law.
9. International transfers
We may hold personal data on systems outside the UK, or share it with colleagues or service providers located overseas. When we transfer personal data outside the UK, we use mechanisms permitted under applicable Data Protection Laws, including UK adequacy regulations or other appropriate safeguards, such as the UK's International Data Transfer Agreement or the EU Standard Contractual Clauses together with the UK Addendum. Where applicable, we may also rely on the UK Extension to the EU-US Data Privacy Framework for transfers to participating US organisations.
10. How long we keep your personal data
We keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. In general:
▪ Enquiry and coaching data is retained for the duration of our engagement with you and for up to 6 years afterwards, where necessary for legal, contractual, accounting or insurance purposes.
▪ Membership account data is retained for as long as you remain a member and for up to 6 years after your membership ends, where necessary for legal, contractual, accounting or record-keeping purposes.
▪ Marketing data is retained for as long as you remain subscribed to our marketing communications. If you unsubscribe or object to receiving marketing, we will stop using your data for marketing purposes, although we may retain a minimal suppression record to ensure that we do not contact you again.
We may retain personal data for longer where required by law, where necessary in connection with an actual or potential legal claim, or where another legitimate reason for retention applies.
11. Keeping your data secure
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet, or method of electronic storage, is completely secure, and we cannot guarantee absolute security.
12. Your rights
Under UK GDPR, you have the right to:
▪ Request access to a copy of the personal data we hold about you.
▪ Request correction of inaccurate or incomplete personal data.
▪ Request erasure of your personal data in certain circumstances (for example, where there is no good reason for us to keep processing it). We may not be able to comply for specific legal reasons, which we will explain at the time.
▪ Object to processing where we rely on legitimate interests (and your situation makes you want to object), or where we process data for direct marketing.
▪ Request restriction of processing - for example while we verify accuracy, where processing is unlawful but you don’t want erasure, or where you need us to hold data for legal claims.
▪ Request transfer of your personal data to you or a third party in a structured, machine-readable format (only applies to automated data processed under consent or contract).
▪ Withdraw consent at any time where we rely on consent. This does not affect prior lawful processing. If you withdraw consent we may not be able to provide certain services, and we will tell you if that is the case.
▪ Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
If you wish to exercise any of the rights set out above, please choose one of the following options:
▪ To unsubscribe from our newsletter and updates, please use the unsubscribe link in the newsletter or email [email protected] with the subject line “Opt-Out Request”.
▪ To exercise any other rights, please email [email protected].
You will not pay a fee to exercise these rights, though we may charge a reasonable fee or refuse to comply if a request is clearly unfounded, repetitive or excessive. We may ask you for information to confirm your identity. We aim to respond within one month, but may take longer for complex or multiple requests, in which case we will let you know.
13. Your role in keeping your personal data up to date
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes by keeping your information up to date on our website and app, or by contacting us at [email protected].
14. Use of Artificial Intelligence
We use artificial intelligence (“AI”) and other automated tools proportionately and responsibly to support the delivery of our services and the operation of our business. We are committed to ensuring that any use of AI is transparent, secure and consistent with our legal obligations.
When we process personal data using AI, we do so as a data controller (see section 2 (Who we are and our role as data controller) above).
Our use of AI is governed by applicable Data Protection Laws, ICO guidance and our internal governance and information security frameworks. We apply appropriate technical and organisational measures, including contractual safeguards and human oversight.
Our use of AI does not change the lawful basis on which we process personal data. We rely on the lawful bases set out in section 6 (How and why we use your personal data) above.
AI tools support and do not replace our professional judgment. We do not carry out solely automated decision-making that produces legal or similarly significant effects without appropriate safeguards. Where personal data is processed outside the UK, appropriate protections are applied in line with section 9 (International Transfers).
15. Children
Our website and membership platform are intended for professional adults and are not directed at children. We do not knowingly collect personal data from anyone under the age of 18.
16. Supervisory authority
We are supervised by the Information Commissioner's Office (ICO) (www.ico.org.uk). For questions, requests to exercise your rights, or complaints about our use of your data, please email [email protected]. You can also complain to the ICO at any time, but we would prefer the opportunity to resolve matters with you first.
17. Changes to this policy
We may update this policy from time to time. The current version is always on our website.
